…Polarization and Purpose 2021” research conducted by Muck Rack and the USC Annenberg School for Communications and Journalism. Most of the 1,500 journalists and PR pros surveyed believe fake news…
Ever read the news and think, “Why does that person get quoted all the time?” Here’s your answer: that person, like other savvy experts, worked a smart strategy to get…
…They also ask questions, respond to feedback and exchange ideas. Example: In a commentary for Nonprofit Quarterly, Multiplier Executive Director Laura Deaton described how new approaches to supporting fledgling nonprofits…
…the Credibility Quotient using accountability watchdogs’ criteria; research on ethical persuasion techniques, online communications, and marketing communications; and their experience as journalists and communications strategists. Answer the following questions and…
…This spectrum makes sense from a brand management perspective, but the pro forma nature of responses to national trauma obscures more complicated dynamics and larger ethical principles at work. It’s…
…employees WHAT WE DID Our first step was to revamp the company’s website to give the gurus more presence, provide substantive services information and make it search friendly. We created…
…4. Spread your content further Trades cover news that more mainstream press ignores—company news and new products are prime examples. They often love case studies, which you can place in…
When it comes to PR and thought leadership, revolutionary organizations have an edge. They’re in the vanguard. They have intriguing ideas and new approaches. They operate in newsworthy arenas: sustainability,…
…process or problem, and use them to guide a new approach. For example, if we were developing messaging for a cleantech company, we might respond to “water” conceptually, by considering…
…bears repeating: “People are hungry for companies [that] are changing the system by building businesses that seek to create the greatest positive impact. As consumers, talent and investors increasingly demand…
…did a PR blitz to TV news programs, radio stations and newspapers in the bank’s regional market. HOW IT WORKED Record numbers of new clients opened New Resource accounts in…
…so much about their field that they lose sight of their own expertise compared to their audience’s familiarity. This trap, known as the Curse of Knowledge, commonly ensnares cleantech companies…
…—Kris Kepler, CEO, LavaMaeX LATEST THINKING Create an online newsroom that supports media coverage and keeps your story fresh Case study best practices: Build a library that builds your brand Brand…
New Resource Bank is a pioneer in the financial sector with enthusiastic customers and a compelling mission: to advance sustainability with everything it does—the loans it makes, the way it…
A powerful messaging platform brings your brand to life. It makes your mission memorable, clarifies value and values, and makes complex complex technologies and field-leading ideas accessible to a broad…
…companies to succeed. Panelist Ryan Popple, CEO of Proterra, a battery-electric bus company with customers (including the federal government) in 40 states, expressed a common approach when he said he…
…Pitches” column may be foreign. But if you like cringe comedy, you’ll like the April column for its premium combination of incompetence, chutzpah and reaction GIFs. Tough love WNYC’s On…
…sustainability and cleantech outlets Secured coverage in key trade publications for a new product launch and promoted a corporate partnership, new patents and a major milestone (saving customers 1 billion…
…or establishing expertise, and for staying in the spotlight when you don’t have compelling news to share. Simply focusing on your triple bottom line goals will not be enough to…
…including public companies and beloved brands. But clearly this community remains in the vanguard, and becoming a B Corp makes you a leader. You can commit to continuous, demonstrated improvement….
…thought leadership program, reaching an expanded list of target audiences with media pitches, positioning the company’s leaders as expert sources for journalists at key outlets, strategically framing company news to…
…to their words—and condemnation will be especially swift for companies that have branded themselves as good for the world. The upshot for PR When it comes to communications, the Brand…
…businesses involved. “The economic stimulus bills [that will be] passed this summer are going to inject trillions of dollars more into the economy. They’re either going to put us on…
