Our thinking: case studies, news and tiny manifestos

case studies, PR & thought leadership

PR & thought leadership raise visibility of impact pioneer RSF Social Finance.

Storytelling, PR, thought leadership raise visibility of impact pioneer

RSF Social Finance works at the intersection of social change and finance, enabling investors and donors to fund creative solutions […]

case studies, PR & thought leadership

Trade-focused thought leadership powers Optimum’s PR breakthrough

Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering […]

case studies, PR & thought leadership

Thought leadership gives newcomer Tritium mainstream recognition

Tritium, an Australian company that makes advanced EV chargers, drove into the U.S. market as a fast-moving outsider whose sleek […]

case studies, PR & thought leadership

PR strategy raises Fish 2.0 participation, profile

Fish 2.0, a business competition that connects sustainable seafood entrepreneurs with investors and other partners, came to Thinkshift with big […]

brand story & messaging, case studies, communications strategy

Report makes case for action on Bay Area ecosystems

TOP RESULTS Grabbed media attention Stakeholders had a valuable tool Planning, conservation concepts were accessible Distilled a massive amount of […]

case studies, PR & thought leadership

Multichannel campaign brings new clients to susty bank

Thinkshift turned on a dime during Occupy Wall Street to create a multichannel campaign promoting New Resource Bank’s sustainability mission and attracting new clients.

case studies, communications strategy, PR & thought leadership

Cocktails fuel press coverage for accounting firm

TOP RESULTS Press coverage for a company milestone Enhanced esprit de corps Ongoing promotional opportunities Essential but seemingly unexciting professional services […]

brand story & messaging, case studies

Messaging, website amplify Stanford sustainability efforts

TOP RESULTS Messaging resonated with various audiences An identity that unified disparate efforts Website made a powerful impression Stanford University had been pursuing sustainability […]

brand story & messaging, case studies, PR & thought leadership

Messaging, PR position Powerit Solutions as a leader

TOP RESULTS Effective, on-target messaging has staying power Content positions Powerit advantageously Frequent placements in relevant media Powerit Solutions links commercial […]

brand story & messaging, case studies, communications strategy

Content program supports clean transportation advocacy

TOP RESULTS High-performing newsletter Effective advocacy content Leadership positioning The California Natural Gas Vehicle Coalition (CNGVC), our longest-standing client, advocates for […]

brand story & messaging, case studies, communications strategy

Messaging, credible content make the case for CALSTART

TOP RESULTS Clear messaging Persuasive case for action Core collateral portrays bold image CALSTART, an organization dedicated to accelerating the growth of clean transportation […]