Our thinking: case studies, news and tiny manifestos

Some of us in the sustainable business and B Corp communities gave a collective gasp […]

The flash that pulls an idea into focus often comes from a surprising direction. This […]

Want to truly engage your key audiences and make a lasting impression? One surefire way is […]

Great messaging is rocket fuel for your brand. In crisp phrases, it tells people what’s […]

You probably know someone who’s an amazing storyteller. You can happily listen to them tell […]

[MarketingProfs]Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, […]

A successful sustainability report tells a brand story, includes bad news as well as good, […]

[Huffington Post]How much is a ceramic cat painted with a red chili pattern worth?Fifty cents […]

Deep Impact Co. struggles to communicate its core values, or even to describe what it […]

A great tagline tells a story. That is, it conjures up a picture of your […]

[MarketingProfs]Sadly, even when brand communications hit all the marks—they're clear, meaningful and on message—they're often […]

“What we thought would be a simple, summer-afternoon exercise was turning out to be much […]

It’s the holiday season, and many people I know, myself included, are striving not to […]

Alaskans eat six times more seafood than the average American—it’s breakfast, lunch and dinner. Eight […]

Is grandiose exaggeration acceptable in marketing? A lot of people seem to think so—even to […]

Despite a huge rise in the negative perception of the Amazon brand, people say they […]