Our thinking: case studies, news and tiny manifestos

Brand credibility is key to any business’s success, but the bar is especially high if your enterprise is asking people […]

Despite the ongoing uncertainty of the COVID-19 pandemic—or perhaps because of it—millions are quitting or changing jobs. They are losing […]

Businesses used to be able to avoid backlash to their positions on social and political issues by not talking about […]

Think of a company that did something daft this year. Did you wince and then shrug it off with a […]

With all the things a young business has to worry about, carving out time and energy to set down the […]

In a time when big businesses are spending big marketing bucks to position themselves as environmentally friendly, it may seem […]

We’re big believers in the power of a good story, obviously. Yet even we were surprised when a finance colleague […]

The past year has been, um, trying. But along with the anxiety and anger, there’s also been action—a lot of action. […]

Some of us in the sustainable business and B Corp communities gave a collective gasp at last month’s news that […]

The flash that pulls an idea into focus often comes from a surprising direction. This morning I was reading an […]

Want to truly engage your key audiences and make a lasting impression? One surefire way is to tell a story. Stories are the […]

Great messaging is rocket fuel for your brand. In crisp phrases, it tells people what’s distinctive, important, even revolutionary about […]