brand story & messaging
Why every startup needs a story (hint: want funding?)
With all the things a young business has to worry about, carving out time and energy to set down the […]
Our thinking: case studies, news and tiny manifestos
brand story & messaging
Good news for sustainable brands: your purpose is your superpower
In a time when big businesses are spending big marketing bucks to position themselves as environmentally friendly, it may seem […]
brand story & messaging, storytelling
For startups, a good story can be the difference between investment and starvation
We’re big believers in the power of a good story, obviously. Yet even we were surprised when a finance colleague […]
brand story & messaging
3 brand lessons from the resistance
The past year has been, um, trying. But along with the anxiety and anger, there’s also been action—a lot of action. […]
brand story & messaging, sustainable business
A Ben & Jerry’s lesson: do the right thing and tell the story
Some of us in the sustainable business and B Corp communities gave a collective gasp at last month’s news that […]
brand story & messaging
Face it: customers are judging you on your values
The flash that pulls an idea into focus often comes from a surprising direction. This morning I was reading an […]
brand story & messaging, reports
Storytelling with purpose: how stories build brand value
Want to truly engage your key audiences and make a lasting impression? One surefire way is to tell a story. Stories are the […]
brand story & messaging, reports
Messaging: rocket fuel for brands
Great messaging is rocket fuel for your brand. In crisp phrases, it tells people what’s distinctive, important, even revolutionary about […]
brand story & messaging, strategy
Messaging red alerts: when it’s time for a fresh story
You probably know someone who’s an amazing storyteller. You can happily listen to them tell the same story over and […]
brand story & messaging
Want to build a strong brand? Get messaging right
[MarketingProfs] Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline, and graphic identity. Yet many […]
brand story & messaging, content strategy
Playbook for a home-run sustainability report
A successful sustainability report tells a brand story, includes bad news as well as good, and truly engages target audiences. […]
brand story & messaging, strategy
3 ways a compelling brand story boosts business value
[Huffington Post] How much is a ceramic cat painted with a red chili pattern worth? Fifty cents if you buy it from […]
