…approaching critical mass. Major financial institutions are promoting impact funds, and the Global Impact Investing Network (GIIN) reported over $228 billion in impact assets under management in its 2018 survey….
…and restore vital natural resources can bring new meaning to your business and make a lasting community contribution. See for yourself! Related posts Why be a B? B Corp questions…
…marketing strategies. Yet many enterprises struggle to develop a library of compelling case studies. There are several reasons for this: they don’t want to “bother” their clients or customers, they…
What makes some company stories sing, while others fall flat? Successful company stories—those that turn customers into brand advocates, appeal to partners, attract motivated team members and capture media attention—contain…
…Wrong, at least most of the time. Simply knowing that your company’s news, comments or bylined articles appeared in, say, 15 publications and with a total reach of 4 million…
…this year, but only for 1% of respondents. Nothing beats online publications for news. Most journalists (60%) use online newspapers and magazines as their primary newsgathering source, followed distantly by…
…to the event’s audience. To land speaking engagements, your proposal should either add a new perspective to an ongoing conversation or introduce a new concept that will spark thoughtful discussion….
…clients over the last decade, Sandra Stewart of Thinkshift Communications has been selected as a judge for the first-ever awards dedicated to impact investing communications: the Global Steering Group for…
…Reflecting the B Corp community’s commitment to building an inclusive economy, “Inclusion: The Common Thread” provided practical advice on putting it into practice. Start with why you’re focusing on inclusion,…
…new approach to shareholder advocacy: instead of banging her head against the wall trying to change companies that truly do not care about the damage they wreak (looking at you,…
…are talking in it. The app’s situation illustrates a few PR challenges every new venture faces, and how a communications plan strengthens startups. The invite-only social platform beta-launched in March…
…makes your company stand out? What’s your company’s most remarkable asset? It could be pioneering thinking, a new way of doing business, a new technology, a new product or service,…
Organizations seeking to get their stories seen and heard are always up against the market noise of news, competing messages and so on. It’s one of the three barriers we…
…strong expertise and regularly launches new products or initiatives, or engages in other newsworthy activity Risk level: medium Reward potential: high; short and long term A strategy that mixes news…
…to some of our best resources. The Bloomberg Green newsletter—a new kid on the block—compiles Bloomberg’s reporting on sustainability, investing and climate from a finance perspective. Its data dashboard is…
…working new beats—such as business reporters covering impact investing—which may give you an opportunity to connect with new writers. (And don’t forget to reconnect with journalists you know.) Embrace your…
…have had a leg up on the competition. When reporting on a company in 2021, 86% of reporters said they sometimes, usually or always consult the company’s social media, about…
…leading to invitations to comment on news topics and write additional articles. Sometimes we can launch a client with a big-deal announcement that brings immediate hits. But unless the company…
…announcement, a new product or service, or new research findings. Press releases can also help you share news about collaborative efforts with other prestigious organizations. That said, there’s a time…
…source enhances your credibility, educates prospects, enables you to define new standards and maintains your presence between news events. A smart communications strategy tailored to your situation won’t completely knock…
…evoke a story—of the newspaper that covers everything you need to know, an athletic wear company that believes you can do it, a theme park that delights. Gold standard taglines…
…technology. We placed news stories and bylined articles in trade publications that raised Tritium’s brand profile in target markets and, for mainstream recognition, on national news platforms. Over eight months,…
…soon as we found out about it, we knew it was for us. We were certified in 2010. It’s one of the best things we’ve ever done. We knew we…
