…sponsors and partners in promoting Fish 2.0 and provided communications tool kits that made it easy for them. Consulting on social media and other communications tactics throughout the competition kept…
…on the Purpose of the Corporation, committing to lead their companies for the benefit of all stakeholders. Dick’s Sporting Goods stopped selling assault rifles at all stores, took all guns…
Thinkshift Communications earned a spot on the Real Leaders® 2024 I.M.P.A.C.T. Award list, a new segment of the magazine’s annual Top Impact Companies awards. This year’s honors, announced today, recognize…
…What’s your thought leadership personality? “The Thinkshift team communicates complex thoughts in tangible and compelling ways and brings impact stories to life. They also have an expert eye for trends…
…You’re piloting a technology that could provide a substantial new revenue stream for your company while dramatically reducing the carbon footprint of buyer businesses. You’re sure it works, but you’d…
…that define the field. Politics trumps everything. Well, maybe not everything, but even objectively compelling stories get buried by the avalanche of political news dominating headlines and social media. Even…
…nomination, RSF was a finalist in Fast Company’s World Changing Ideas Awards 2020 (Experimental category, with the Purpose Foundation), and Deb Nelson was recognized on Conscious Company’s World-Changing Women in…
…reflects that At no point since mid-February has any topic come close to dominating U.S. news coverage the way the COVID-19 pandemic has, as the media trend comparisons in Chart…
…companies, including Miyoko’s and Annie’s Kitchen, has made nearly 2,500 public commitment to integrate carbon farming into their supply chains, reduce deforestation, reduce packaging waste, commit to 100% renewable power…
…our minds. Curious about what my colleagues were listening to, I asked them about their favorite podcasts. The results were diverse enough to be worth sharing—maybe you’ll find a new…
…study, for example, found that ethical drivers are three times more important than competence in determining trust in a company. Yet businesses clearly are struggling to adjust to this new…
…to communicate in the safest brand voice possible. Many fear that any deviation from standard approaches is risky. But in fact, the opposite is true. Just like employees, other stakeholders…
…excitement of new campaigns, among other things. I won’t miss the deadlines or the 24/7 worry that comes with PR, but I’ll always be a news junkie. Storming the Capitol,…
…founder of Real Leaders. “We are excited to welcome new and past company winners to the impact movement, and into the Real Leaders Impact Awards community.” The 2023 list features…
…company and could speak plainly to them. Patient and thoughtful, she communicated frequently with her growing workforce to address their concerns and needs while building the business. If she couldn’t…
…brands’ impact on environmental and social sustainability issues, from climate and pollution to living wages and support for minority groups. New research from Sustainable Brands shows that enhanced sustainability is…
…brand stories to pinning down the elements that make a story powerful. The common thread: every company can and should tell a story that builds brand value. Get it here….
…the drinks at regular company meetings. The cocktails enlivened the company blog (we rolled out recipes in a Friday Cocktail feature), and the company created a recipe booklet that served…
…positive developments, prepare you for blowback on negative news and execute the smartest strategies for the long and the short term. And try not to spring news on them—the more…
Thinkshift Communications has earned a spot on Inc. magazine’s Best in Business 2023 list in the Public Relations category, which recognizes companies that help brands craft messaging, communicate with the…
…to fill in the blanks in these two sentences: [Company name] is a [blank] that does [blank] for [blank]. We do it by [blank]. That sounds basic, but companies often…
…Or did you immediately fire off a mean tweet and enjoy some meme-fueled schadenfreude? Either way, the company’s brand story undoubtedly influenced you. A muddled or negative brand story—that combination…
