Media training Rorschach test: know your persona, give better interviews
…training: it makes them more comfortable, it makes us more comfortable, and it leads to better interviews for journalists. But if you need to get ready for an interview and…
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Does your messaging platform pass the cocktail party test?
If you’re seeking solutions to systemic problems, you have to get comfortable with complexity. But if you want to score media coverage for your solutions—and whip up desire in your…
Create an online newsroom that supports media coverage and keeps your story fresh
…A fact sheet on your organization Product fact sheets A backgrounder on your organization A library of videos and photos with captions and credits (downloadable as high-resolution files) Company and…
About Us
…small ponds, and making complex solutions relatable. Just a few examples: A multipronged campaign for a sustainable seafood network produced a 300% increase in media coverage. A new tagline (“planet-smart…
Simply talking about racial justice is not going to cut it
…Sephora also commissioned a report studying racial bias in retail to help the industry at large. Startups can model change too: cannabis company Toast is tying leadership compensation to diversity…
Messaging red alerts: when itโs time for a fresh story
…other key staff to communicate clearly about the company’s technology, value and vision. You want to reach a new market You know that tapping into new markets requires new messaging—but…
Thinkshift launches Impact PR Platform to springboard clients to media success
…on the right track.” See the full list of platform deliverables and options on this product sheet. To find out more about the Impact PR platform and Thinkshift, email start@thinkshiftcom.com.…
B2B gold: secrets from the trade PR whisperer
…to not just get their attention, but also build your credibility. Trades often use case studies to showcase strong examples of the latest and best in their fields. Providing a…
Our Impact PR Platform
Your enterprise’s springboard to a higher profile and a stronger brand Thinkshift’s Impact PR Platform™ combines a research-based strategy with the tools needed to build your brand as an impact…
How to create powerful messaging that boosts your brand
…phase where new messaging easily becomes stuck rather than sticky. Using new messaging can be uncomfortable at first—even if feels authentic and captures the enterprise’s essence—simply because it’s unfamiliar. Without…
New quiz gives you a Credibility Quotient rating for any communication
…techniques, online communications, and marketing communications. The quiz asks you to rate your communication on the following eight factors, listed in order of importance. Consistency with actions: Does your organization…
Employee activism pushes brands to do more than talk about values
Companies have never been more focused on operating sustainably, with higher levels of awareness, engagement and commitment on climate issues, according to the latest annual State of Green Business report….
The surprising hidden business benefits of PR
…links in communication within your company. And it gives you a solid chain of command and process to triage the problem when something goes wrong. One of the most surprising…
How to pick a PR agency you’ll love
…journalist The first time a prospective client told me they were referred to Thinkshift by a journalist they knew, I was gratified (naturally)—but also impressed. That’s a genius way to…
What to expect when youโre expecting media attention
…reputation. Related posts Four pillars of story pitches that make news Media training Rorschach test: know your persona, give better interviews Crisis communications: quick tips for riding out a storm…
Journalists want solutions, just like everyone else
…achieves in meaningful detail. (There are great examples in the Solutions Journalism story tracker, which compiles a database of solutions reporting across a spectrum of publications.) Not only are journalists…
Why impact companies need impact service providers
…business to institutions that are 100% fossil fuel–free, certified Benefit Corporations, and members of the Global Alliance for Banking on Values. For example, the company is working with CNote, a…
Not getting the PR results you want? Hereโs why
…look requires a big market, big customers and big impact numbers; the timing has to be exactly right; and the competition is fierce. Everyone else is also pitching The New…
Pitch perfect: results from journalism and PR surveys
…three sentences. And 65 percent of them want to get it before 11 a.m. Here are a few other tidbits: Newswire releases: Only 19 percent of journalists like getting news…
B Corps lead by example during the COVID-19 crisis
…$1 million Community Commerce fund for coronavirus relief. All minority small-business owners and entrepreneurs of color who are able to convene online or distribute goods via e-commerce can apply. To…
Thought leadership personality: why it matters to PR strategy
…they can drive progress. If analysts have a weakness, it’s that they are too comfortable with complexity—if you want media coverage for your solutions, you have to get comfortable with…
Four pillars of story pitches that make news
Story generation is the engine that makes media relations programs run. When you don’t have news—which for most enterprises is most of the time—you have to develop compelling story pitches…
Investor report: The future is B Corporations
…have used the free B Impact Assessment to benchmark their impact performance. This provides insight into a company’s performance over time or in comparison with others taking the assessment. For…
