Your enterprise’s springboard to a higher profile and a stronger brand

Thinkshift’s Impact PR Platform™ combines a research-based strategy with the tools needed to build your brand as an impact leader. It uncovers opportunities and key themes for media outreach and thought leadership, prepares leaders to ace those opportunities, and establishes a well-founded PR strategy tied to business goals.

Our intensive three-month development process makes the Impact PR Platform a perfect start for enterprises that want to kick the tires before committing to a PR retainer. The platform is also ideal for startups and others that need to handle communications in-house: it will set you up for success. Every Impact PR Platform is custom built and includes the following elements.

ETHOS Impact PR Strategy

We base your ETHOS Impact PR Strategy on a thorough analysis of your brand story, big ideas, differentiators, market position, audiences, media landscape, PR opportunities, and business goals. The final strategy document lays out a plan for integrating and maximizing earned media, thought leadership, owned media, and social and partner channels.

Storytelling foundation

We tease out your most compelling themes; detail initial topics and angles for bylined articles, media pitches, and speaking; and evaluate the potential for case studies or impact stories.

Media outreach tools

We create executive media bios that present your leaders as compelling expert sources; produce a media fact sheet designed to meet reporters’ needs by presenting your enterprise’s story, key facts, and value proposition in a concise format; and identify and prioritize target media outlets.

Interview coaching and support

We provide media training that prepares key spokespeople to give good interviews and avoid pitfalls. We also develop conversational talking points that help interviewees answer anticipated questions and address sensitive issues.

Perfect positioning

With the Impact PR Platform completed, you’ll be perfectly positioned to impress the media, customers, partners, your field and your mother.

You’ll also know if you want to commit to a longer-term PR partnership. If you don’t, you’ll walk away with a trove of valuable PR assets. If you do, we’ll move forward together with a retainer based on shared expectations and a clearly articulated plan tied to your business strategy.

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