Thinkshift Communications today debuts the Thinkshift Impact PR Platform™, a strategy and tool kit that that puts new clients in the optimal position to build their brand as impact leaders.
Created through an intensive three-month building process, each customized Impact PR Platform uncovers opportunities and key themes for media outreach and thought leadership, prepares leaders to ace those opportunities, and establishes a well-founded plan for PR success.
ETHOS strategy lays the foundation
At the heart of the platform is Thinkshift’s ETHOS strategy framework, which puts thought leadership at the center of an approach that generates earned media coverage and feeds owned and social channels. Thinkshift bases the framework on a thorough analysis of the client’s brand story, differentiators, market position, audiences, media landscape, big ideas and business goals. Other platform elements include story development, media outreach tools, and interview training and support.
“We designed the Impact PR Platform to give new clients the foundation they need to land media coverage, contribute compelling articles to outlets reaching core audiences, secure speaking slots and tell their story with skill and confidence,” said Sandra Stewart, Thinkshift principal. “The completed platform also lets us develop a retainer agreement that’s rooted in deep knowledge of the client’s business, PR opportunities and capacity.”
That benefit de-risks engagement with a new PR firm, added Stewart. “Clients that opt for the Impact PR Platform get a real sense of what they can expect from PR and thought leadership, how we think and what it’s like to work with us. If for some reason we’re not a good match, the client walks away well prepared for an alternative solution, and with a trove of valuable PR assets.”
By focusing their efforts and providing essential tools, this platform puts them on the right track.Sandra Stewart
Platform also gives a boost to in-house teams
The Thinkshift Impact PR Platform also appeals to growing enterprises that want to handle PR in-house but don’t have the resources to hire a full expert team. “Lean marketing and communications teams with multiple responsibilities typically struggle to get results from PR,” Stewart noted. “By focusing their efforts and providing essential tools, this platform puts them on the right track.”
Thinkshift® Communications is a Certified B Corp that builds brand value, fuels growth and advances mission goals for cleantech companies, impact-driven businesses, social enterprises and advocacy nonprofits. In over a decade of impact PR, the San Francisco–based agency has proved out a suite of messaging, storytelling, thought leadership and media outreach strategies tailored for its target clients: enterprises with innovative approaches to social and environmental problems, stakeholder business models, field-leading technologies or big new ideas. Thinkshift earned CSR Team of the Year honors in the 2023 PRNEWS Social Impact Awards and is a 2023 Real Leaders Impact Award winner.