Investor report: The future is B Corporations
…have used the free B Impact Assessment to benchmark their impact performance. This provides insight into a company’s performance over time or in comparison with others taking the assessment. For…
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Break through the noise: secrets of successful PR & thought leadership
When it comes to PR and thought leadership, revolutionary organizations have an edge. They’re in the vanguard. They have intriguing ideas and new approaches. They operate in newsworthy arenas: sustainability,…
Messaging: rocket fuel for brands
A powerful messaging platform brings your brand to life. It makes your mission memorable, clarifies value and values, and makes complex complex technologies and field-leading ideas accessible to a broad…
How to land speaking engagements: Our guru spills the tea
…forward. But not every enterprise fits this profile, and for those that don’t, the effort involved may not be worth the payoff. How competitive is it? Very. It depends on…
Thinkshift launches Impact PR Platform to springboard clients to media success
…on the right track.” See the full list of platform deliverables and options on this product sheet. To find out more about the Impact PR platform and Thinkshift, email start@thinkshiftcom.com.…
Our Impact PR Platform
Your enterprise’s springboard to a higher profile and a stronger brand Thinkshift’s Impact PR Platform™ combines a research-based strategy with the tools needed to build your brand as an impact…
The overreach trap: best practices for avoiding PR fails
…not to get exasperated. Instead, consider it a sign that you’re in good hands. Audiences are increasingly sophisticated and skeptical of brands’ sustainability and impact claims. Yet many communications teams…
Persistence: the power that fuels PR success
…pitches” blog series. March’s installment, for example, highlights a tweet from Decrypt Media Editor-in-Chief Daniel Roberts complaining, rightfully, that he’d received the same pitch twice in one day. And February’s…
Case study best practices: Build a library that builds your brand
…marketing strategies. Yet many enterprises struggle to develop a library of compelling case studies. There are several reasons for this: they don’t want to “bother” their clients or customers, they…
Cocktails fuel press coverage for accounting firm
…the drinks at regular company meetings. The cocktails enlivened the company blog (we rolled out recipes in a Friday Cocktail feature), and the company created a recipe booklet that served…
How to reach journalists: annual survey shows the way
…Twitter, which 22% of respondents go to first for news. Broadcast/cable and print are mere blips, with only 3% and 5%, respectively, using them first. What this means: appearing in…
Lessons learned from clients: No one succeeds alone, great leaders drive PR and more
…company and could speak plainly to them. Patient and thoughtful, she communicated frequently with her growing workforce to address their concerns and needs while building the business. If she couldn’t…
Want to avoid impact-washing accusations? Be clear!
…sure they’re backed up by actions worth talking about. A company that boasts about an initiative to reforest regions where it sources raw materials, for example, but hasn’t yet taken…
Bored With Brainstorming? Try These Five Creativity Boosters
…process or problem, and use them to guide a new approach. For example, if we were developing messaging for a cleantech company, we might respond to “water” conceptually, by considering…
COVID-19 crisis creates potential and peril for mission-first companies
…to their words—and condemnation will be especially swift for companies that have branded themselves as good for the world. The upshot for PR When it comes to communications, the Brand…
Journalists want solutions, just like everyone else
…achieves in meaningful detail. (There are great examples in the Solutions Journalism story tracker, which compiles a database of solutions reporting across a spectrum of publications.) Not only are journalists…
Thought leadership gives newcomer Tritium mainstream recognition
…Tritium got 40 substantive placements in U.S. media, from trade to national business. And, based on our application, Tritium was named to Fast Company’s 2019 Most Innovative Companies in the…
4 signs sustainable business is hitting an inflection point
…on the Purpose of the Corporation, committing to lead their companies for the benefit of all stakeholders. Dick’s Sporting Goods stopped selling assault rifles at all stores, took all guns…
3 big barriers to startup success—and how to leap over them
…who are willing to speak to media or collaborate on thought leadership. Case studies, the Swiss army knife in the communications toolbox, provide a particularly high return on investment: They…
Is PR the right communications tool for you?
…the only communications tool in the box, nor is it a perfect fit for every need. Before committing to a media relations and thought leadership strategy (what most people think…
Thinkshift
…storytelling strategies tailored for climate tech companies, impact-driven enterprises and advocacy nonprofits. Find out how we fuel growth and advance mission goals. Strategy Thinkshift’s ETHOS Framework is a research-based strategy…
Thinkshift makes B Lab’s Best for the World list—again!
…all stakeholders, not just shareholders,” they wrote in an Aug. 22 op-ed in Fast Company. “Unless we address the systemic context in which CEOs operate, celebrating their latest announcements about…
2020 PR outlook: there’s never been a better time to take a few risks
…smaller enterprises and complex topics, is to develop strong themes that link to big-picture concerns and elaborate them across communications channels, rather than relying solely on reported coverage. Contributed articles…
