Media training Rorschach test: know your persona, give better interviews
…you don’t have access to professional help, put on your introspection goggles and consider these three common personas. Does one of them hit home? If so, follow our tips to…
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Does your messaging platform pass the cocktail party test?
If you’re seeking solutions to systemic problems, you have to get comfortable with complexity. But if you want to score media coverage for your solutions—and whip up desire in your…
About Us
Thinkshift is an impact PR pioneer A longtime B Corp public relations agency, Thinkshift® Communications has worked exclusively with impact-driven businesses, cleantech companies, social enterprises and activist nonprofits for…
Big business and policy can scale sustainability. But will they?
…companies to succeed. Panelist Ryan Popple, CEO of Proterra, a battery-electric bus company with customers (including the federal government) in 40 states, expressed a common approach when he said he…
How to create powerful messaging that boosts your brand
…it. How do we know if we’ve hit the mark? We test draft messaging with selected groups and, depending on the scope of the project, a new round of audience…
How the women leaders whose stories we tell are making history
…community development financial institutions that finance entrepreneurs and infrastructure in places big banks ignore. Right now they’re eyeing the big piles of cash corporations are sitting on—they have good homes…
New quiz gives you a Credibility Quotient rating for any communication
…techniques, online communications, and marketing communications. The quiz asks you to rate your communication on the following eight factors, listed in order of importance. Consistency with actions: Does your organization…
How credible are your communications?
…the Credibility Quotient using accountability watchdogs’ criteria; research on ethical persuasion techniques, online communications, and marketing communications; and their experience as journalists and communications strategists. Answer the following questions and…
May 13: let’s flood the halls of Congress for a climate-smart recovery
…includes building resilient infrastructure, investing in the transition to a net-zero emission economy and adopting other long-term climate solutions. This isn’t about taking focus from immediate efforts to help people…
Four pillars of story pitches that make news
…even someone you know—at a social gathering? How about a professional gathering? If not, the story is too complicated and needs to be distilled to its essence, or it’s inside…
Stop gambling, start investing with your PR strategy
…advocacy organizations Risk level: high Reward potential: high; short to medium term If your goal is massive media exposure all at once, led by coverage in prestigious outlets, and you…
Get an insider take on the mediaverse with these resources
…the most avid Twitter users part of your professional world? If not, the unstable amalgam of anxiety, self-satisfaction and compulsion we feel toward Muck Rack’s “This Month in Bad PR…
Why impact companies need impact service providers
…business to institutions that are 100% fossil fuel–free, certified Benefit Corporations, and members of the Global Alliance for Banking on Values. For example, the company is working with CNote, a…
Create an online newsroom that supports media coverage and keeps your story fresh
…a company story, impact stories, impact reports, media coverage, company announcements, downloadable company logos, and bios and headshots for its founders. Dr. Bronner’s media center also is linked in…
3 brand credibility killers—and how to avoid them
…so much about their field that they lose sight of their own expertise compared to their audience’s familiarity. This trap, known as the Curse of Knowledge, commonly ensnares cleantech companies…
The best response to ‘anti-woke’ crusaders: stand up for your values
It’s tempting for purpose-driven companies to think of the “woke capitalism” smear as just a warmed-over meme—a bit of foam-flecked trolling sure to dissipate as soon as the cloud of…
Thinkshift’s house cocktail: the kickoff (or cure) for 2022
The past year has been bumpy. On one hand, we have much to be thankful for: grown-ups in the White House, vaccines, infrastructure investment. On the other: childish insurrectionists in…
What to expect when you’re expecting media attention
…reputation. Related posts Four pillars of story pitches that make news Media training Rorschach test: know your persona, give better interviews Crisis communications: quick tips for riding out a storm…
B Corps lead by example during the COVID-19 crisis
…$1 million Community Commerce fund for coronavirus relief. All minority small-business owners and entrepreneurs of color who are able to convene online or distribute goods via e-commerce can apply. To…
Pulling back the curtain on the daily mysteries of PR wins
When I tell people “I work in PR,” the most common response I get is, “huh?” It never occurred to me when I chose this field in college that I’d…
Media trends reveal COVID domination, patterns in climate and racial justice coverage
…reflects that At no point since mid-February has any topic come close to dominating U.S. news coverage the way the COVID-19 pandemic has, as the media trend comparisons in Chart…
B2B gold: secrets from the trade PR whisperer
If your business has a B2B component, trade PR should be part of your communications plan. A trade PR strategy will help you tell your organization’s story the way you…
Why be a B? B Corp questions answered
…including public companies and beloved brands. But clearly this community remains in the vanguard, and becoming a B Corp makes you a leader. You can commit to continuous, demonstrated improvement….
