Does your messaging platform pass the cocktail party test?
If you’re seeking solutions to systemic problems, you have to get comfortable with complexity. But if you want to score media coverage for your solutions—and whip up desire in your…
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Media training Rorschach test: know your persona, give better interviews
…training: it makes them more comfortable, it makes us more comfortable, and it leads to better interviews for journalists. But if you need to get ready for an interview and…
How to create powerful messaging that boosts your brand
…reach on emotional and practical levels. It makes all your communications better and easier. But while the best messaging is simple—as well as concrete, relatable and perfectly targeted—it emerges from…
How to pick a PR agency you’ll love
…assemble a shortlist of PR agencies. Of course ask colleagues for recommendations, search the B Corp directory and explore your LinkedIn network. That will help you find potential fits among…
Is your PR approach too risky—or not risky enough?
…sticky questions about timing, story depth and campaign size. Q1: Now or later? Risk: There are risks with both choices. One, you announce your pilot now, and later testing doesn’t…
Dig deep into these five essential story elements to connect with your audiences
What makes some company stories sing, while others fall flat? Successful company stories—those that turn customers into brand advocates, appeal to partners, attract motivated team members and capture media attention—contain…
Thinkshift launches Impact PR Platform to springboard clients to media success
…new clients the foundation they need to land media coverage, contribute compelling articles to outlets reaching core audiences, secure speaking slots and tell their story with skill and confidence,” said…
4 reasons the best PR plans include a trade outlet strategy
…about Hurricane Sandy and climate risks. And Waste Dive (you’ve all heard of it, right?) was among the first to report on China’s ban on accepting materials from U.S. recyclers….
Journalists want solutions, just like everyone else
…achieves in meaningful detail. (There are great examples in the Solutions Journalism story tracker, which compiles a database of solutions reporting across a spectrum of publications.) Not only are journalists…
Why impact companies need impact service providers
…business to institutions that are 100% fossil fuel–free, certified Benefit Corporations, and members of the Global Alliance for Banking on Values. For example, the company is working with CNote, a…
B2B gold: secrets from the trade PR whisperer
…to not just get their attention, but also build your credibility. Trades often use case studies to showcase strong examples of the latest and best in their fields. Providing a…
Create an online newsroom that supports media coverage and keeps your story fresh
…a company story, impact stories, impact reports, media coverage, company announcements, downloadable company logos, and bios and headshots for its founders. Dr. Bronner’s media center also is linked in…
Four pillars of story pitches that make news
…marks have the best possible chance of coming to life. Related posts B2B gold: secrets from the trade PR whisperer Media training Rorschach test: know your persona, give better interviews…
Thinkshift makes B Lab’s Best for the World list—again!
…all stakeholders, not just shareholders,” they wrote in an Aug. 22 op-ed in Fast Company. “Unless we address the systemic context in which CEOs operate, celebrating their latest announcements about…
3 brand credibility killers—and how to avoid them
…so much about their field that they lose sight of their own expertise compared to their audience’s familiarity. This trap, known as the Curse of Knowledge, commonly ensnares cleantech companies…
Pulling back the curtain on the daily mysteries of PR wins
When I tell people “I work in PR,” the most common response I get is, “huh?” It never occurred to me when I chose this field in college that I’d…
How credible are your communications?
…the Credibility Quotient using accountability watchdogs’ criteria; research on ethical persuasion techniques, online communications, and marketing communications; and their experience as journalists and communications strategists. Answer the following questions and…
Our Impact PR Platform
Your enterprise’s springboard to a higher profile and a stronger brand Thinkshift’s Impact PR Platform™ combines a research-based strategy with the tools needed to build your brand as an impact…
What to expect when you’re expecting media attention
…you do. With the foundation in place, it’s time to run mock interviews and walk through possible scenarios. Draft your prepared statements and work with stakeholders to execute your communications…
5 things we learned from fellow B Corps at BLD
…Reflecting the B Corp community’s commitment to building an inclusive economy, “Inclusion: The Common Thread” provided practical advice on putting it into practice. Start with why you’re focusing on inclusion,…
B Corps lead by example during the COVID-19 crisis
…$1 million Community Commerce fund for coronavirus relief. All minority small-business owners and entrepreneurs of color who are able to convene online or distribute goods via e-commerce can apply. To…
Thought leadership puts RoseRyan in the limelight
…employees WHAT WE DID Our first step was to revamp the company’s website to give the gurus more presence, provide substantive services information and make it search friendly. We created…
Thinkshift
…storytelling strategies tailored for climate tech companies, impact-driven enterprises and advocacy nonprofits. Find out how we fuel growth and advance mission goals. Strategy Thinkshift’s ETHOS Framework is a research-based strategy…
