Companies have never been more focused on operating sustainably, with higher levels of awareness, engagement and commitment on climate issues, according to the latest annual State of Green Business report….
When it comes to PR and thought leadership, revolutionary organizations have an edge. They’re in the vanguard. They have intriguing ideas and new approaches. They operate in newsworthy arenas: sustainability,…
A powerful messaging platform brings your brand to life. It makes your mission memorable, clarifies value and values, and makes complex complex technologies and field-leading ideas accessible to a broad…
…Pitches” column may be foreign. But if you like cringe comedy, you’ll like the April column for its premium combination of incompetence, chutzpah and reaction GIFs. Tough love WNYC’s On…
…we drew on our decades of combined experience in journalism and communications consulting for publications, businesses, nonprofits and institutions. We also considered sustainability watchdogs’ criteria and research on ethical persuasion…
…have a big budget you’re willing to spend on a single campaign, this strategy might be for you. To reduce the risk of the campaign going nowhere, you’ll need an…
…pitches” blog series. March’s installment, for example, highlights a tweet from Decrypt Media Editor-in-Chief Daniel Roberts complaining, rightfully, that he’d received the same pitch twice in one day. And February’s…
…sure they’re backed up by actions worth talking about. A company that boasts about an initiative to reforest regions where it sources raw materials, for example, but hasn’t yet taken…
…sponsors and partners in promoting Fish 2.0 and provided communications tool kits that made it easy for them. Consulting on social media and other communications tactics throughout the competition kept…
…hand in presentation materials. Some events will have a more robust post-acceptance process than others. Clients launching an extensive speaker application effort should keep in mind the costs of committing…
…process or problem, and use them to guide a new approach. For example, if we were developing messaging for a cleantech company, we might respond to “water” conceptually, by considering…
…companies to succeed. Panelist Ryan Popple, CEO of Proterra, a battery-electric bus company with customers (including the federal government) in 40 states, expressed a common approach when he said he…
…to their words—and condemnation will be especially swift for companies that have branded themselves as good for the world. The upshot for PR When it comes to communications, the Brand…
…including public companies and beloved brands. But clearly this community remains in the vanguard, and becoming a B Corp makes you a leader. You can commit to continuous, demonstrated improvement….
…have used the free B Impact Assessment to benchmark their impact performance. This provides insight into a company’s performance over time or in comparison with others taking the assessment. For…
…and businesses survive the pandemic. It’s about what comes next. “We’re at a real crossroads moment,” said Climate Collaborative Director Erin Callahan in a rallying call to get sustainable food…
…nomination, RSF was a finalist in Fast Company’s World Changing Ideas Awards 2020 (Experimental category, with the Purpose Foundation), and Deb Nelson was recognized on Conscious Company’s World-Changing Women in…
…the only communications tool in the box, nor is it a perfect fit for every need. Before committing to a media relations and thought leadership strategy (what most people think…
…company tapped Thinkshift to raise its profile in the local and national business community and to promote second-chance hiring as a practice that benefits all parties involved: businesses, communities, ex-felons…
…the time. If you have expertise and can express it clearly, ideally with a bit of flair, you can become that person. Developing a comprehensive PR strategy is the first…
…and then. But if you’ve been on a long flat stretch and you’re not getting the PR results you expect, it’s time to inspect your foundation. Answers to the following…
…all of them—please get to know them, hire them and buy their stuff. ‘Companies need to be best for the world’ B Corps in general are great companies for people…
…small ponds, and making complex solutions relatable. Just a few examples: A multipronged campaign for a sustainable seafood network produced a 300% increase in media coverage. A new tagline (“planet-smart…
