Our thinking: case studies, news and tiny manifestos

If your PR team bugs you with long lists of questions that you feel have obvious answers, or circles back […]

Brainstorming has gotten a bad name lately, at least in its most commonly practiced form: a group of people with […]

Transparency about issues relevant to social and environmental performance is a core value for sustainable businesses. Most will tell you […]

Great messaging is rocket fuel for your brand. In crisp phrases, it tells people what’s distinctive, important, even revolutionary about […]

You probably know someone who’s an amazing storyteller. You can happily listen to them tell the same story over and […]

What you’re doing is great: needed, smart, creative—revolutionary, even. Your team is top-notch. You know your market, and they should […]

Deep Impact Co. struggles to communicate its core values, or even to describe what it does. On its website, in […]

As anyone who has ever tried to change an industry—or some other aspect of the world—knows, change is a slog. […]

TOP RESULTS Grabbed media attention Stakeholders had a valuable tool Planning, conservation concepts were accessible Distilled a massive amount of […]

TOP RESULTS Messaging resonated with various audiences An identity that unified disparate efforts Website made a powerful impression Stanford University had been pursuing sustainability […]

TOP RESULTS Effective, on-target messaging has staying power Content positions Powerit advantageously Frequent placements in relevant media Powerit Solutions links commercial […]

TOP RESULTS High-performing newsletter Effective advocacy content Leadership positioning The California Natural Gas Vehicle Coalition (CNGVC), our longest-standing client, advocates for […]