If your PR team bugs you with long lists of questions that you feel have obvious answers, or circles back […]
Brainstorming has gotten a bad name lately, at least in its most commonly practiced form: a group of people with […]
Transparency about issues relevant to social and environmental performance is a core value for sustainable businesses. Most will tell you […]
Great messaging is rocket fuel for your brand. In crisp phrases, it tells people what’s distinctive, important, even revolutionary about […]
You probably know someone who’s an amazing storyteller. You can happily listen to them tell the same story over and […]
What you’re doing is great: needed, smart, creative—revolutionary, even. Your team is top-notch. You know your market, and they should […]
Deep Impact Co. struggles to communicate its core values, or even to describe what it does. On its website, in […]
As anyone who has ever tried to change an industry—or some other aspect of the world—knows, change is a slog. […]
TOP RESULTS Grabbed media attention
Stakeholders had a valuable tool
Planning, conservation concepts were accessible
Distilled a massive amount of […]
TOP RESULTS Messaging resonated with various audiences
An identity that unified disparate efforts
Website made a powerful impression Stanford University had been pursuing sustainability […]
TOP RESULTS Effective, on-target messaging has staying power
Content positions Powerit advantageously
Frequent placements in relevant media Powerit Solutions links commercial […]
TOP RESULTS High-performing newsletter
Effective advocacy content
Leadership positioning The California Natural Gas Vehicle Coalition (CNGVC), our longest-standing client, advocates for […]