strategy
How to pick a PR agency you’ll love
Finding a PR partner is a bit like dating—while there’s someone for everyone, not everyone is for you. Swiping right […]
Our thinking: case studies, news and tiny manifestos
strategy
The overreach trap: best practices for avoiding PR fails
If your PR team bugs you with long lists of questions that you feel have obvious answers, or circles back […]
communications strategy
Got content marketing? You need some PR with that
Consider this: America has nearly five PR people for every reporter, double the rate from a decade ago. That means […]
strategy
3 big barriers that hold revolutionaries back
What you’re doing is great: needed, smart, creative—revolutionary, even. Your team is top-notch. You know your market, and they should […]
PR & thought leadership, reports
Break through the noise: secrets of successful PR & thought leadership
When it comes to PR and thought leadership, revolutionary organizations have an edge. They’re in the vanguard. They have intriguing […]
strategy
Revolutionaries need a strong communications platform
As anyone who has ever tried to change an industry—or some other aspect of the world—knows, change is a slog. […]
Thinkshift news
New client Optimum Energy helps enterprises save energy, water, money
We’re excited to welcome Seattle-based Optimum Energy to our client roster. The company’s OptiCx™ software platform reduces energy use in […]
PR & thought leadership
Need a PR agency? This checklist ensures a good fit
A company we know recently asked us for help. They had let their PR agency go, largely because the company […]
PR & thought leadership, strategy
3 crisis PR lessons from the Whole Foods pricing debacle
What can we learn about crisis communications from the media frenzy that erupted when New York City’s Department of Consumer […]
