Our thinking: case studies, news and tiny manifestos

Story generation is the engine that makes media relations programs run. When you don’t have news—which for most enterprises is […]

“I hope you won’t give up on Washington.” That heartfelt plea came from U.S. Rep. Jared Huffman (D-California), during a […]

Search for great content marketing examples and you’re likely to get video and more … video. Some will indeed be […]

What you’re doing is great: needed, smart, creative—revolutionary, even. Your team is top-notch. You know your market, and they should […]

A great tagline tells a story. That is, it conjures up a picture of your vision, what you do or […]

It’s the holiday season, and many people I know, myself included, are striving not to overdo—not to overspend, overeat or […]

The SOCAP (Social Capital Markets) conference kicks off tonight. More than 2,700 people—mostly impact investors and social enterprises—will stream into […]

“Why?” is one of our favorite questions. Like preschoolers, we keep asking it of clients until the issue is distilled […]

I accidentally bought a bracelet the other day. I wasn’t looking for one. I didn’t buy it because it’s pretty (though […]

Want to truly engage your key audiences and make a lasting impression? One surefire way is to tell a story. Stories are […]

You’ve got it all going on: carefully crafted position papers, an e-mail activist network, troubling statistics, an encyclopedic Web site, […]