language
The Thinkshionary
The Thinkshionary is our compilation of in-house coined words, which we add to as the neologisms seize […]
Our thinking: case studies, news and tiny manifestos
brand story & messaging, sustainable business
A Ben & Jerry’s lesson: do the right thing and tell the story
Some of us in the sustainable business and B Corp communities gave a collective gasp […]
strategy
Genius solutions are not enough to fight status quo bias
You’ve developed a genius new thing that is so much better than everything else on […]
Bylines
Bored With Brainstorming? Try These Five Creativity Boosters
[MarketingProfs]Brainstorming has gotten a bad name, at least in its most commonly practiced form: A […]
sustainable business
Big brands finding their voice on climate change, at last
A couple of years ago, big brands were catching flak for not taking a stand […]
storytelling
Green Film Fest: storytelling that matters now more than ever
I recently had the pleasure of spending a week watching movies at the San Francisco […]
brand story & messaging
Face it: customers are judging you on your values
The flash that pulls an idea into focus often comes from a surprising direction. This […]
brand story & messaging, reports, storytelling
Storytelling with purpose: how stories build brand value
Want to truly engage your key audiences and make a lasting impression? One surefire way is […]
strategy
Better brainstorming: creative strategies for tough problems
Brainstorming has gotten a bad name lately, at least in its most commonly practiced form: […]
sustainable business, Thinkshift news
Reasons to be thankful despite dark days ahead
The U.S. presidential election has shocked me to my core.I’ve tried to resist the urge […]
PR & thought leadership
Not getting the PR results you want? Here’s why
PR is a powerful brand-building strategy, but it’s usually a roller coaster: a deluge of […]
content marketing
To maximize content marketing value, engage colleagues
You’ve got a great content marketing strategy. You’re laser-focused on content that matters to your […]
sustainable business
True transparency is not for sissies
Transparency about issues relevant to social and environmental performance is a core value for sustainable […]
Thinkshift news
Thinkshift clients get—and give—kudos
We’re always proud of our clients—that’s why we tell their stories—so it’s extremely gratifying when […]
brand story & messaging, reports
Messaging: rocket fuel for brands
Great messaging is rocket fuel for your brand. In crisp phrases, it tells people what’s […]
content marketing
Content marketing ROI: process matters
Companies typically evaluate content marketing ROI based on how well it raises awareness and enhances […]
