Our thinking: case studies, news and tiny manifestos

PR is a powerful communications tool that can enhance brand awareness, introduce new ways of thinking about problems and solutions, […]

As boundary-pushing enterprises know, there’s nothing easy about remaking systems, changing behavior or creating the imaginative space that allows new […]

Brand credibility is key to any business’s success, but the bar is especially high if your enterprise is asking people […]

Customer or client case studies are the Swiss Army Knife of brand storytelling—multiuse tools that can be repurposed for all […]

Thought leadership is a natural brand builder for impact-focused enterprises—by definition, they’re analyzing the present and building the future. But […]

Persistence is one of the most powerful tools in a PR pro’s belt. It takes various forms at different stages […]

Finding a PR partner is a bit like dating—while there’s someone for everyone, not everyone is for you. Swiping right […]

It’s official: I’m retiring from Thinkshift. I’m still a bit surprised by it, even though it’s been in the making for […]

If your PR team bugs you with long lists of questions that you feel have obvious answers, or circles back […]

Ramblers, spillers of secrets, testy faultfinders—we’ve encountered interviewees with all kinds of wince-inducing tics. That’s why we give every client […]

The past year has been bumpy. On one hand, we have much to be thankful for: grown-ups in the White […]

Despite the ongoing uncertainty of the COVID-19 pandemic—or perhaps because of it—millions are quitting or changing jobs. They are losing […]