Thought leadership is a natural brand builder for impact-focused enterprises—by definition, they’re analyzing the present and building the future. But […]
Persistence is one of the most powerful tools in a PR pro’s belt. It takes various forms at different stages […]
Finding a PR partner is a bit like dating—while there’s someone for everyone, not everyone is for you. Swiping right […]
It’s official: I’m retiring from Thinkshift. I’m still a bit surprised by it, even though it’s been in the making for […]
If your PR team bugs you with long lists of questions that you feel have obvious answers, or circles back […]
Ramblers, spillers of secrets, testy faultfinders—we’ve encountered interviewees with all kinds of wince-inducing tics. That’s why we give every client […]
The past year has been bumpy. On one hand, we have much to be thankful for: grown-ups in the White […]
Despite the ongoing uncertainty of the COVID-19 pandemic—or perhaps because of it—millions are quitting or changing jobs. They are losing […]
As a longtime B Corporation, we’ve fielded queries for years from businesses considering the certification: Would it be good for […]
If your business has a B2B component, trade PR should be part of your communications plan. A trade PR strategy […]
Prestigious international group launches first-ever award dedicated to impact investing communications; mission-first PR firm Thinkshift lends its storytelling expertise San Francisco […]
Businesses used to be able to avoid backlash to their positions on social and political issues by not talking about […]
