brand story & messaging
Why your brand voice should sound like a human
Despite the ongoing uncertainty of the COVID-19 pandemic—or perhaps because of it—millions are quitting or changing jobs. They are losing […]
Our thinking: case studies, news and tiny manifestos
sustainable business
Why be a B? B Corp questions answered
As a longtime B Corporation, we’ve fielded queries for years from businesses considering the certification: Would it be good for […]
PR & thought leadership
B2B gold: secrets from the trade PR whisperer
If your business has a B2B component, trade PR should be part of your communications plan. A trade PR strategy […]
Thinkshift news
Thinkshift co-founder Sandra Stewart to judge new Impact Narrative Awards
Prestigious international group launches first-ever award dedicated to impact investing communications; mission-first PR firm Thinkshift lends its storytelling expertise San Francisco […]
brand story & messaging
On hot-button PR issues, silence is no longer an option
Businesses used to be able to avoid backlash to their positions on social and political issues by not talking about […]
strategy
Get an insider take on the mediaverse with these resources
It’s our job to know what’s up with the media—how journalists do their jobs, what they care about and the […]
Thinkshift news
State of PR 2021: Industrywide optimism despite pandemic challenges
Muck Rack’s State of PR 2021 report, released in the midst of our #HotVaxSummer, found optimism rising as last year’s […]
PR & thought leadership
Pulling back the curtain on the daily mysteries of PR wins
When I tell people “I work in PR,” the most common response I get is, “huh?” It never occurred to […]
strategy
Clubhouse illustrates the ways a communications plan strengthens startups
A lot of people are talking about Clubhouse, particularly in the PR, media and tech business worlds. In fact, it […]
storytelling
Our favorite podcasts: nerdy picks in politics, sports, science & culture
Despite appearances, we Thinkshifters don’t spend all our time thinking about PR. But we are avid media consumers off the […]
Thinkshift news
Every day is Earth Day: why we give through 1% for the Planet
This Earth Day, we’re pleased to announce that we’re giving our annual 1% for the Planet donation to San Francisco […]
strategy
Brands with these 3 PR strategies were more likely to thrive through the pandemic
Muck Rack’s State of Journalism 2020 and 2021 reports conveniently bookend the first year of the COVID-19 pandemic in the […]
