Our thinking: case studies, news and tiny manifestos

Real Leaders® today announced its 300 Top Impact Companies award winners from around the world, with Thinkshift Communications earning recognition […]

Story generation is the engine that makes media relations programs run. When you don’t have news—which for most enterprises is […]

Oakland-based CNote deploys corporate cash into deposit and loan products at impact-driven financial institutions that serve low-income women and people […]

U.S. Rubber has a compelling human and environmental sustainability story to tell: About two-thirds of its employees are formerly incarcerated […]

If you’re seeking solutions to systemic problems, you have to get comfortable with complexity. But if you want to score […]

PR is a powerful communications tool that can enhance brand awareness, introduce new ways of thinking about problems and solutions, […]

As boundary-pushing enterprises know, there’s nothing easy about remaking systems, changing behavior or creating the imaginative space that allows new […]

Brand credibility is key to any business’s success, but the bar is especially high if your enterprise is asking people […]

Customer or client case studies are the Swiss Army Knife of brand storytelling—multiuse tools that can be repurposed for all […]

Thought leadership is a natural brand builder for impact-focused enterprises—by definition, they’re analyzing the present and building the future. But […]

Persistence is one of the most powerful tools in a PR pro’s belt. It takes various forms at different stages […]

Finding a PR partner is a bit like dating—while there’s someone for everyone, not everyone is for you. Swiping right […]