brand story & messaging, strategy

The five essential elements of a great company story

Sandra Stewart | August 5, 2014

[MarketingProfs]

We’ve all read the classic founder stories about companies started in a garage/dorm room/remote town by a visionary/college dropout/iconoclast with a crazy idea and a few friends. The founders overcame adversity/relentlessly pursued their vision/had an amazing stroke of luck, and now the company is a global brand/worth zillions/the owner of our most private thoughts.

Most companies, however, don’t grow up with that kind of drama. Fortunately, you don’t need drama to tell a compelling company story. What you do need are five essential ingredients:

1. Inspiration

What sparked the founding of the business? Who was involved and what motivated them? What problem were they trying to solve? What was their vision and mission?

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