storytelling
Seafood market research reveals the power of fish tales
People are more likely to buy seafood if it comes with a story about how it came to their plate […]
Our thinking: case studies, news and tiny manifestos
storytelling
Investors want a sustainability story, but companies aren’t telling one
New sustainability research from the Boston Consulting Group and MIT Sloan Management Review verifies what we have strongly suspected: three-quarters […]
brand story & messaging, sustainable business
Everyone agrees: brands are failing on sustainability—and marketing is part of the problem
New research confirms what the evidence has been pointing to for some time: companies are frustrated because even though consumers […]
sustainable business
Credible Green Information in Short Supply, Says Survey
Clear, credible, complete communications about green products and services is in short supply, according to recent research by the Boston […]
