communications strategy
When newsletter value goes beyond delivering the news
We recently looked at ways to measure a B2B newsletter’s brand value. But brand building is just one goal for […]
Our thinking: case studies, news and tiny manifestos
communications strategy
How to measure your newsletter’s brand value
We marketers love to hammer on measurable results. For a newsletter, the basic metrics are pretty easy: opens, clicks and […]
brand story & messaging, case studies, communications strategy
Content program supports clean transportation advocacy
TOP RESULTS High-performing newsletter
Effective advocacy content
Leadership positioning The California Natural Gas Vehicle Coalition (CNGVC), our longest-standing client, advocates for […]
Thinkshift news
CNGVC Newsletter Ranks High in Quarterly List
The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition (CNGVC) has once again made the quarterly Vertical Response […]
