Our thinking: case studies, news and tiny manifestos

Over 41 percent of respondents to the August CMO Survey said they had not been able to show the impact […]

Last month, we wrote about the promotional habits of highly effective blogs. But no matter how much you promote posts, […]

Like my partner, I’m not going to kick off 2015 by generating a list of prognostications about sustainability marketing. But […]

Building brand awareness and shaping opinions about your company or brand are key content marketing goals, but finding out if […]

Savvy PR teams know they need to measure communications effectiveness—and many can produce reams of reports showing numbers of conversion […]

Did you know there are tools that will tell you if your writing is unreadable? To be honest, I didn’t, […]

Almost every recent article on email marketing I’ve read begins with, “contrary to what people believe, email marketing is not […]

I'm excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, […]