Our thinking: case studies, news and tiny manifestos

Could you be greenwashing and not even know it? Avoiding greenwashing is a genuine messaging challenge. While it’s often easy to […]

In the “more lessons about sustainability communications from Walmart” category: in thinking about my earlier post on the topic, I […]

The green marketing world was abuzz last week about the unveiling of Walmart’s new Sustainability Leaders label and the online […]

Why isn’t sustainability perceived as sexy? It should be: sustainable products and services often are technically advanced, super smart and emotionally […]

Accuracy is essential to credibility. Duh, right? Yet organizations miss the accuracy boat all the time. Even one or two […]

We want people to talk about their sustainability initiatives—we’re all about encouraging people to buy more sustainable products and services. […]

People trying to turn an innovative sustainability technology into a market-leading product or service often develop a religious fervor: theirs […]

In our role as consultants, we love to geek out with our clients on the technicalities of their fields, and […]

The FTC, at long last, has published the final version of its Green Guides, making it harder for companies to […]

This just in: corporations are playing both sides of the field when it comes to sustainability. I am not surprised by […]

My in-box is filled with Google alerts listing blog posts and articles that tout the benefits of green marketing, but […]

A recent New York Times report notes that Growth Energy, an ethanol advocacy group, has blanketed the subway station closest […]