communications strategy
How to measure your newsletter’s brand value
We marketers love to hammer on measurable results. For a newsletter, the basic metrics are pretty easy: opens, clicks and […]
Our thinking: case studies, news and tiny manifestos
communications strategy
Can you content market yourself out of business?
The biggest fear about content marketing that we hear from professional services firms (after “We don’t have anything to say”) […]
communications strategy
Making Plain-Text Emails Less Plain
Since the early 2000s, heated (yes, heated!) debates about plain-text versus html emails have died down, but despite what many […]
communications strategy
Do Plain-Text Emails Still Matter?
So you’re setting up an email marketing campaign. Your well-written content has been proofed twice and the image selections are […]
communications strategy
Gone are the days of ‛batch and blast’
Almost every recent article on email marketing I’ve read begins with, “contrary to what people believe, email marketing is not […]
communications strategy
Are Your Subject Lines Punching Their Weight? 5 Tips for Tapping Psychological Triggers
One of the most challenging aspects of an email campaign is getting recipients to open your email. Your subject line […]
communications strategy, strategy
Email: Still Here, Still Works—Just Keep It Fresh
Remember the time before Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest? There was email. There still is. For many companies—especially B2B firms—email rightfully […]
Thinkshift news
CNGVC Newsletter Earns Marketing Kudos
The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition made the Q2 2010 Vertical Response 500 list, at […]
