sustainable business
Why sustainability needs to be sexy — and how it can be
[Huffington Post] Sexy and sustainability -- two words that go together like fun and root canal. Sustainability is a lot of […]
Our thinking: case studies, news and tiny manifestos
communications strategy
Sustainability Gains from Gaming
The Business Council on Climate Change presented a program last week on how games are inspiring ways to get people […]
Thinkshift news
Motivation and Green Marketing: We’ve Got It Half Right
A friend recently alerted me to this great video presentation about motivation based on a presentation by Daniel Pink, whose […]
brand story & messaging, sustainable business
Getting Energy Efficiency Out of the Granny Panties Zone
Why don't energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, […]
Thinkshift news
Notes from Europe: Bicycles, Windmills, and a Volcano
Spending three weeks on vacation in northern Europe—mostly Amsterdam and Berlin—made me think about the ways we can pretty easily […]
strategy
If ‘Greener Than Thou’ Doesn’t Work, What Does?
A recent piece in the New York Times reveals that living green is driving couples into therapy when one half […]
sustainable business
Events on changing behavior & sustainability
Changing behavior, at the corporate level as well as the individual level, will be key to solving our energy problems […]
strategy, sustainable business
What We Say vs. What We Do
The current proliferation of polls and surveys—and the reporting on them, and the availability of seemingly everyone's opinion everywhere—tends to […]
