SustyCo Labs builds new ventures

SustyCo Labs is our umbrella for new ventures that involve collaboration and experimentation. Got an idea you’d like to work on with us? Give us a ping at

SustyCo Story: Sustainability meets brand value. At last.

SustyCo Story is Thinkshift’s initiative to create sustainability story platforms that motivate action and increase brand value. This is a pioneering service (seriously, we haven’t seen anyone else doing it) for companies that want to reap a bigger business return from their sustainability investment and motivate everyone in their enterprise to pitch in and think sustainably.

SustyCo Story teams are the best at what they do. We combine corporate branding, storytelling, sustainability and marketing strategy expertise to create stories that overachieve.

What you get The SustyCo story platform gives you an inspiring sustainability narrative, messaging and core marketing copy that enhances your brand story. Benefits include:

  • Your people—all of them—buy into and act on your sustainability mission
  • Increased sustainability program funding is a no-brainer
  • Sustainability integrates with your brand story and business objectives
  • Your company’s value and values are clear—and believable
  • You have a touchstone for evaluating potential actions


 I don’t know why people are frightened of new ideas. I’m frightened of the old ones.

—John Cage

Scroll Up