communications strategy

Six content marketing myths—busted

Sandra Stewart | February 17, 2015


B2B marketers consistently cite creating content that engages as a top challenge of content marketing. That is a genuine hurdle, but making it harder to overcome are the preconceptions that marketing team members likely bring to the effort.

Getting content marketing right is both more complex than its most fervent promoters claim… and easier than doubters fear. Carrying beliefs on either end of the spectrum into a content program will hamper its effectiveness.

The first step toward success? Getting real.

With that in mind, this article busts six content marketing myths that just keep hanging on, and it counters them with reality-based strategies that work.

Read the full article


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