brand story & messaging, case studies, communications strategy

Messaging, credible content make the case for CALSTART

Thinkshift | June 8, 2015


  • Clear messaging
  • Persuasive case for action
  • Core collateral portrays bold image

CALSTART, an organization dedicated to accelerating the growth of clean transportation technologies, came to Thinkshift for messaging and a corporate brochure that would clearly convey the scope and nature of its work, speak to the needs of several diverse audiences and inspire people to get involved.

What we did

  • Thinkshift developed core messaging about the organization’s goals, activities and value.
  • We created a 12-page brochure that positioned the organization as a savvy, well-connected catalyst for clean transportation technology development.
  • We also produced a participant guide to support member recruitment.

How it worked

  • Both pieces clearly communicate what CALSTART is and does, and how it can help key audiences.
  • The brochure highlights services and successes; establishes credibility; and addresses the needs of three audiences: manufacturers, policy makers and technology users.
  • Recipients see clear pathways and immediate actions they can take to get involved with the organization.


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