Messaging, credible content make the case for CALSTART

Thinkshift | June 8, 2015

CALSTART, an organization dedicated to accelerating the growth of clean transportation technologies, came to Thinkshift for messaging and a corporate brochure that would clearly convey the scope and nature of its work, speak to the needs of several diverse audiences and inspire people to get involved.

What we did

• Thinkshift developed core messaging about the organization’s goals, activities and value.
• We created a 12-page brochure that positioned the organization as a savvy, well-connected catalyst for clean transportation technology development.
• We also produced a participant guide to support member recruitment.

How it worked

• Both pieces clearly communicate what CALSTART is and does, and how it can help key audiences.
• The brochure highlights services and successes; establishes credibility; and addresses the needs of three audiences: manufacturers, policy makers and technology users.
• Recipients see clear pathways and immediate actions they can take to get involved with the organization.