sustainable business

Matching Mouth to Money

Sandra Stewart | February 14, 2010

The phrase “put your money where your mouth is”  has been coming up a lot here lately—in part due to our work with New Resource Bank, which lets sustainability-minded businesses, nonprofits, and individuals do just that, and in part due to our decision to join 1% for the Planet.

If you’re not familiar with it, 1% for the Planet is an alliance of businesses of all sizes that commit to give one percent of their yearly revenues to environmental nonprofits. And the organization holds members to it–you have to submit tax documents and proof of donations to maintain membership.

We’d been thinking of doing this since learning of 1% via a Fast Company interview with Patagonia founder Yvon Chouinard, who co-founded the organization with Craig Mathews, fisherman and owner of Blue Ribbon Flies. What finally kicked us into gear was hearing Hunter Lovins give her “The Business Case for Sustainability” speech at New Resource’s bimonthly speaker/networking event, re:think.

Lovins includes an apt quote from Interface chair Ray Anderson: “What’s the business case for destroying the planet?” But what really got to us was her parting question, “What are you doing?” Somehow, “helping sustainable businesses and environmental nonprofits” didn’t sound like enough. So here’s another chip on the table.

Try it—it feels good.


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