sustainable business

January News Feed: scientific rigor mortis, soil secrets, logo fussing

Sandra Stewart | January 23, 2018

Scientific rigor mortis The Trump administration is killing off science advisory committees. Or so we glean from a new Union of Concerned Scientists analysis pointing to an “unprecedented level of neglect, disrespect, and cancelled meetings.” Sigh. This report inspires a lot of reactions—most immediately, this all-science news feed.

“The Earth is a deforming ball.” So says a Dutch geoscientist whose research team found that melting glaciers and ice sheets are increasing ocean mass enough to sink and warp the sea floor.

The soil is full of secrets. NPR’s Dan Charles reports that a tablespoon of soil contains billions of microscopic organisms. And though they’re essential for growing food, scientists are just starting to understand—or even name—them.

Businesses are digging climate science. Adoption of science-based targets for greenhouse gas emission reductions is a top trend among sustainability leaders, according to the State of Green Business 2018 report. That means cuts designed to keep global temperature increases below 2 degrees Celsius.

Why we fuss so much over logos It takes just 400 milliseconds for your brain to recognize and respond to a logo. Digital Synopsis hosts an infographic that compiles that and many other gleanings from the neuroscience of corporate iconography.

The end of #manels? The group 500 Women Scientists has launched Request a Woman Scientist, an expert-source database for journalists and conference bookers. Consider this notice that “we couldn’t find a woman to speak about that” will no longer fly as an excuse for all-male panels and news discussions.

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