brand story & messaging, case studies, content marketing

Content program supports clean transportation advocacy

Thinkshift | June 8, 2015

TOP RESULTS

  • High-performing newsletter
  • Effective advocacy content
  • Leadership positioning

The California Natural Gas Vehicle Coalition (CNGVC), our longest-standing client, advocates for state policies supporting clean transportation and promotes the advantages of natural gas vehicles. The nonprofit trade organization came to Thinkshift seeking more effective member and legislator communications.

“Thinkshift has an excellent grasp of the issues in our field and always gives sound strategic communications advice,” says Tim Carmichael, CNGVC president. “They are easy to work with and the quality of our website and newsletter is always top notch.”


What we did

  • Thinkshift provided a content strategy and ongoing production for a biweekly member newsletter.
  • We developed the messaging, architecture and content for a new website.
  • We created issue-specific fact sheets and other educational pieces supporting advocacy campaigns and general legislator outreach.

How it worked

  • The newsletter positioned the Coalition as a smart and savvy player and is considered an industry must-read.
  • It also made the Vertical Response 500 list of top-performing emails from Q2 2011 onward.
  • Thinkshift has maintained communications seamlessly through five organization presidents.

Thinkshift has an excellent grasp of the issues in our field and always gives sound strategic communications advice.”—Tim Carmichael, president, CNGVC

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