Thinkshift | August 1, 2016
Revolutionaries aim to inspire, persuade and spark a fire. When they’re sustainable businesses, they also need to educate, fight cynicism and bring people in the door. Content marketing is one of the best tools for the job.
Too often, though, it feels like a hammer that can’t find its nail. Marketers are churning out more content than ever, and you can’t pummel people with a barrage of content into submitting to your charms or joining your cause. You have to give them something they value. Does your content marketing do that?
We created Content Marketing Manifesto: Strategies That Draw a Crowd and Build Brand Value to help revolutionaries (and any other mission-driven organization) deliver extra value to their customers as well as attract and build new audiences. This collection of seven Thinkshift articles covers:
- Why you should think like a publisher, not a marketer
- The essential elements of quality content
- Examples of great content marketing
- How content marketing can feed PR
- How to tell if your content is earning its keep
Often, organizations don’t have a good sense of how much value they have in their content. We hope these content marketing strategies help you unlock its power.