sustainable business
Business Alliance Supports AB 32 Global Warming Bill
Thinkshift has added its name to the California Business Alliance for a Green Economy, joining more than 750 businesses, small […]
Our thinking: case studies, news and tiny manifestos
sustainable business
Hub Seeks to Spur Sustainable Enterprises
We're looking forward to joining Hub Bay Area with the May 1 opening of its new San Francisco space—8,600 square […]
sustainable business
Matching Mouth to Money
The phrase "put your money where your mouth is" has been coming up a lot here lately—in part due to […]
strategy, sustainable business
The upside of transparency: why it’s worth the risk
Current talk about the Obama Administration's trouble with transparency reveals a strong parallel with sustainability-oriented businesses: it's easy (and sounds […]
sustainable business
Events on changing behavior & sustainability
Changing behavior, at the corporate level as well as the individual level, will be key to solving our energy problems […]
brand story & messaging, strategy, sustainable business
The Thinkshift Credibility Quotient goes beta
I'm excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, […]
sustainable business
Credible Green Information in Short Supply, Says Survey
Clear, credible, complete communications about green products and services is in short supply, according to recent research by the Boston […]
strategy, sustainable business
What We Say vs. What We Do
The current proliferation of polls and surveys—and the reporting on them, and the availability of seemingly everyone's opinion everywhere—tends to […]
