Our thinking: case studies, news and tiny manifestos

The Amsterdam Global Conference on Sustainability and Transparency wrapped up a couple of days ago, and the website is a […]

Why don't energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, […]

Thinkshift has added its name to the California Business Alliance for a Green Economy, joining more  than 750 businesses, small […]

We're looking forward to joining Hub Bay Area with the May 1 opening of its new San Francisco space—8,600 square […]

The phrase "put your money where your mouth is"  has been coming up a lot here lately—in part due to […]

Current talk about the Obama Administration's trouble with transparency reveals a strong parallel with sustainability-oriented businesses: it's easy (and sounds […]

Changing behavior, at the corporate level as well as the individual level, will be key to solving our energy problems […]

I'm excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, […]

Clear, credible, complete communications about green products and services is in short supply, according to recent research by the Boston […]

The current proliferation of polls and surveys—and the reporting on them, and the availability of seemingly everyone's opinion everywhere—tends to […]