sustainable business
B Corp Ditto makes a better hanger — and learns how to sell it
[Huffington Post] When Gary Barker's design team embarked on redesigning the clothes hanger as an environmentally sustainable product, Barker secretly thought […]
Our thinking: case studies, news and tiny manifestos
sustainable business
Bay Area B Corp leaders share brand strategies
Last week’s B Corp Leadership Development conference drew more than 200 people from the Northern California tribe, making the all-day […]
sustainable business
The best way to avoid greenwashing charges: act right
One issue that emerged in comments about Walmart’s new Sustainability Leaders program is that people have different definitions of greenwashing. […]
sustainable business, Thinkshift news
Why we’re a B Corp and why every business should be
Statistics updated April 2017
Thinkshift launched with the mission of expanding sustainable enterprises’ market share just a year after the first B […]
storytelling, sustainable business
State of Green Business report calls for transformation; strong stories can speed progress
This year’s State of Green Business report is pretty gloomy. As Joel Makower, chief of GreenBiz.com, put it, “It’s discouraging, […]
storytelling, sustainable business
Storytelling can help communicate sustainability value to investors
The vast majority of investors see sustainability as an opportunity and a business advantage, but most also say companies don’t […]
sustainable business, Thinkshift news
Advertising, design and marketing experts talk sexy susty
Why isn’t sustainability perceived as sexy? It should be: sustainable products and services often are technically advanced, super smart and emotionally […]
sustainable business
We decode the DNA of sexy sustainability marketing: part 2
In support of our mission to make sustainability sexy, we’ve been teasing out exactly what constitutes sexiness in marketing—that magic […]
brand story & messaging, sustainable business
We decode the DNA of sexy sustainability marketing
When we embarked on our new mission to make sustainability sexy, we promised we weren’t going to wing it. We’ve […]
sustainable business
‘Claiming Green’ study: consumers confused, B2B buyers savvy
New market research says both retail consumers and B2B purchasers are likely to choose a product with a third-party green […]
storytelling, sustainable business
Corporate sustainability steps forward, but dances with contradictions
What drives corporate sustainability initiatives, and how much influence do sustainability executives actually wield? I attended a webinar last week […]
sustainable business
Looking ahead for B Corps: 2015 is going to be a big year
It looks like 2015 is going to be a big year for B Corporations. The movement is getting noticed, with […]
