sustainable business
State of Green Business Highlights Sustainable Seafood
The annual State of Green Business report typically gets a lot of attention for its comparative metrics on corporate sustainability performance. […]
Our thinking: case studies, news and tiny manifestos
sustainable business
B Corp profile: Community is both a mission and a business driver for Dharma Merchant Services
[Huffington Post] Launching a community-minded, transparency-focused business in an industry he describes as “rife with deceptive business practices, outrageous fees and […]
sustainable business, Thinkshift news
B Corps build bridges to better businesses worldwide
The annual B Corp Champions Retreat always reinvigorates our enthusiasm for the movement to use business as a force for […]
sustainable business
Why sustainability needs to be sexy — and how it can be
[Huffington Post] Sexy and sustainability -- two words that go together like fun and root canal. Sustainability is a lot of […]
sustainable business
B Corp Ditto makes a better hanger — and learns how to sell it
[Huffington Post] When Gary Barker's design team embarked on redesigning the clothes hanger as an environmentally sustainable product, Barker secretly thought […]
sustainable business
Bay Area B Corp leaders share brand strategies
Last week’s B Corp Leadership Development conference drew more than 200 people from the Northern California tribe, making the all-day […]
sustainable business
The best way to avoid greenwashing charges: act right
One issue that emerged in comments about Walmart’s new Sustainability Leaders program is that people have different definitions of greenwashing. […]
sustainable business, Thinkshift news
Why we’re a B Corp and why every business should be
Statistics updated April 2017
Thinkshift launched with the mission of expanding sustainable enterprises’ market share just a year after the first B […]
storytelling, sustainable business
State of Green Business report calls for transformation; strong stories can speed progress
This year’s State of Green Business report is pretty gloomy. As Joel Makower, chief of GreenBiz.com, put it, “It’s discouraging, […]
storytelling, sustainable business
Storytelling can help communicate sustainability value to investors
The vast majority of investors see sustainability as an opportunity and a business advantage, but most also say companies don’t […]
sustainable business, Thinkshift news
Advertising, design and marketing experts talk sexy susty
Why isn’t sustainability perceived as sexy? It should be: sustainable products and services often are technically advanced, super smart and emotionally […]
sustainable business
We decode the DNA of sexy sustainability marketing: part 2
In support of our mission to make sustainability sexy, we’ve been teasing out exactly what constitutes sexiness in marketing—that magic […]
