Customer or client case studies are the Swiss Army Knife of brand storytelling—multiuse tools that can be repurposed for all […]
Despite appearances, we Thinkshifters don’t spend all our time thinking about PR. But we are avid media consumers off the […]
As the issues of climate change, social justice, economic inequality and the like grow more urgent, it is also growing […]
We’re big believers in the power of a good story, obviously. Yet even we were surprised when a finance colleague […]
The GreenBiz VERGE conference on sustainability and cleantech September 19–21 made it clearer than ever to me that we need […]
I recently had the pleasure of spending a week watching movies at the San Francisco Green Film Festival. This event, […]
People are more likely to buy seafood if it comes with a story about how it came to their plate […]
A colleague was needling me a bit the other day for my reliance on “it’s a huge opportunity!” as a […]
New sustainability research from the Boston Consulting Group and MIT Sloan Management Review verifies what we have strongly suspected: three-quarters […]
The Green Film Festival looks like it’s here to stay. Attendance rose 20 percent this year (its sixth), venues expanded […]
Alaskans eat six times more seafood than the average American—it’s breakfast, lunch and dinner. Eight million tons of plastic enter […]
We’ve isolated the five essential elements of a great corporate story in a handy infographic. We’ve written about how to […]