communications strategy, storytelling
Case studies: The Swiss Army Knife of brand storytelling
Customer or client case studies are the Swiss Army Knife of brand storytelling—multiuse tools that can be repurposed for all […]
Our thinking: case studies, news and tiny manifestos
storytelling
Our favorite podcasts: nerdy picks in politics, sports, science & culture
Despite appearances, we Thinkshifters don’t spend all our time thinking about PR. But we are avid media consumers off the […]
storytelling
The power of stories: sparking action on complex problems
As the issues of climate change, social justice, economic inequality and the like grow more urgent, it is also growing […]
brand story & messaging, storytelling
For startups, a good story can be the difference between investment and starvation
We’re big believers in the power of a good story, obviously. Yet even we were surprised when a finance colleague […]
PR & thought leadership, storytelling
We need great cleantech stories, and the right storytellers, more than ever
The GreenBiz VERGE conference on sustainability and cleantech September 19–21 made it clearer than ever to me that we need […]
storytelling
Green Film Fest: storytelling that matters now more than ever
I recently had the pleasure of spending a week watching movies at the San Francisco Green Film Festival. This event, […]
storytelling
Seafood market research reveals the power of fish tales
People are more likely to buy seafood if it comes with a story about how it came to their plate […]
PR & thought leadership, storytelling
Opportunity: the story angle that keeps on giving
A colleague was needling me a bit the other day for my reliance on “it’s a huge opportunity!” as a […]
storytelling
Investors want a sustainability story, but companies aren’t telling one
New sustainability research from the Boston Consulting Group and MIT Sloan Management Review verifies what we have strongly suspected: three-quarters […]
storytelling
Green Film Festival illuminates the power of movies
The Green Film Festival looks like it’s here to stay. Attendance rose 20 percent this year (its sixth), venues expanded […]
brand story & messaging, storytelling
Fish 2.0 seafood entrepreneurs tell winning tales
Alaskans eat six times more seafood than the average American—it’s breakfast, lunch and dinner. Eight million tons of plastic enter […]
brand story & messaging, storytelling
Storytelling in action: 4 companies to emulate
We’ve isolated the five essential elements of a great corporate story in a handy infographic. We’ve written about how to […]
