storytelling
The power of stories: sparking action on complex problems
As the issues of climate change, social justice, economic inequality and the like grow more urgent, it is also growing […]
Our thinking: case studies, news and tiny manifestos
brand story & messaging, storytelling
For startups, a good story can be the difference between investment and starvation
We’re big believers in the power of a good story, obviously. Yet even we were surprised when a finance colleague […]
PR & thought leadership, storytelling
Cleantech needs good stories—and the right storytellers—more than ever
The GreenBiz VERGE conference on sustainability and cleantech September 19–21 made it clearer than ever to me that we need […]
storytelling
Green Film Fest: storytelling that matters now more than ever
I recently had the pleasure of spending a week watching movies at the San Francisco Green Film Festival. This event, […]
storytelling
Seafood market research reveals the power of fish tales
People are more likely to buy seafood if it comes with a story about how it came to their plate […]
PR & thought leadership, storytelling
Opportunity: the story angle that keeps on giving
A colleague was needling me a bit the other day for my reliance on “it’s a huge opportunity!” as a […]
storytelling
Investors want a sustainability story, but companies aren’t telling one
New sustainability research from the Boston Consulting Group and MIT Sloan Management Review verifies what we have strongly suspected: three-quarters […]
storytelling
Green Film Festival illuminates the power of movies
The Green Film Festival looks like it’s here to stay. Attendance rose 20 percent this year (its sixth), venues expanded […]
brand story & messaging, storytelling
Fish 2.0 seafood entrepreneurs tell winning tales
Alaskans eat six times more seafood than the average American—it’s breakfast, lunch and dinner. Eight million tons of plastic enter […]
brand story & messaging, storytelling
Storytelling in action: 4 companies to emulate
We’ve isolated the five essential elements of a great corporate story in a handy infographic. We’ve written about how to […]
storytelling
To make climate change real, we need better stories
“So let’s be better storytellers.” This was the closing sentence of a recent piece by David Roberts, former writer for Grist, […]
storytelling
Walmart’s Sustainability Leaders label is a missed brand story opportunity
The green marketing world was abuzz last week about the unveiling of Walmart’s new Sustainability Leaders label and the online […]
