communications strategy
Gone are the days of ‛batch and blast’
Almost every recent article on email marketing I’ve read begins with, “contrary to what people believe, email marketing is not […]
Our thinking: case studies, news and tiny manifestos
communications strategy
How B2Bs Can Succeed at Social Media: Top 4 Tips
There’s enormous interest in social media among small to medium-size B2B companies—along with a lot of confusion and anxiety. That’s my […]
communications strategy
Are Your Subject Lines Punching Their Weight? 5 Tips for Tapping Psychological Triggers
One of the most challenging aspects of an email campaign is getting recipients to open your email. Your subject line […]
communications strategy, strategy
Email: Still Here, Still Works—Just Keep It Fresh
Remember the time before Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest? There was email. There still is. For many companies—especially B2B firms—email rightfully […]
communications strategy
Sustainability Gains from Gaming
The Business Council on Climate Change presented a program last week on how games are inspiring ways to get people […]
communications strategy
Tips for writing better bios
We've been working with clients lately on bios/profiles for websites and backgrounders, and it's reminded me of how difficult it […]
communications strategy
World’s best opinion, right here
Sometimes I imagine all the companies claiming to be the "the world leader," "best," "greenest," and most whatever having a […]
