communications strategy, storytelling
Case studies: The Swiss Army Knife of brand storytelling
Customer or client case studies are the Swiss Army Knife of brand storytelling—multiuse tools that can be repurposed for all […]
Our thinking: case studies, news and tiny manifestos
communications strategy, sustainable business
B the change: 12 months of B Corp blogs
We all know an active blog is good communications. It helps customers get to know you. It’s a way to […]
communications strategy
To maximize content marketing value, engage colleagues
You’ve got a great content marketing strategy. You’re laser-focused on content that matters to your audience. It’s relevant and useful. […]
communications strategy
Content marketing ROI: process matters
Companies typically evaluate content marketing ROI based on how well it raises awareness and enhances sales. Are targets reading and […]
communications strategy, reports
Content marketing manifesto: strategies that draw a crowd and build brand value
Revolutionaries aim to inspire, persuade and spark a fire. When they’re sustainable businesses, they also need to educate, fight cynicism and bring […]
communications strategy
Content marketing examples that taste great, in all formats
Search for great content marketing examples and you’re likely to get video and more … video. Some will indeed be […]
brand story & messaging, communications strategy
Playbook for a home-run sustainability report
A successful sustainability report tells a brand story, includes bad news as well as good, and truly engages target audiences. […]
communications strategy
Got content marketing? You need some PR with that
Consider this: America has nearly five PR people for every reporter, double the rate from a decade ago. That means […]
communications strategy
Great content marketing takes a publisher’s perspective
What’s the secret to great content marketing? Think like a publisher, not like a marketer. This lesson is hard to glean from […]
communications strategy, strategy
Not sure if social media is working? Check your strategy
Over 41 percent of respondents to the August CMO Survey said they had not been able to show the impact […]
communications strategy
When newsletter value goes beyond delivering the news
We recently looked at ways to measure a B2B newsletter’s brand value. But brand building is just one goal for […]
communications strategy
How to measure your newsletter’s brand value
We marketers love to hammer on measurable results. For a newsletter, the basic metrics are pretty easy: opens, clicks and […]
