Our thinking: case studies, news and tiny manifestos

Can you get gullible customers to buy increasingly craptastic products based purely on a fantastic brand? The answer just in: […]

In our role as consultants, we love to geek out with our clients on the technicalities of their fields, and […]

A new year tends to spark reassessment, and for many businesses that means a vow to (finally!) take action on […]

We’re all struggling against a tsunamic deluge of raw information, but we also have tools that can help us filter […]

It’s August—the calm before the storm. With many people taking their summer vacations, offices are often blissfully quiet. After Labor […]

Say you’ve got the basics down—your communications are clear, meaningful and on message. What else can you do to be […]

I can’t believe I’m saying this, but people often focus too much on the creative side of new messaging projects. […]

A colleague recently sent me an article from a British publication chastising U.K. cleantech businesses for using fluffy greenspeak to […]

Thinkshift recently completed messaging work for several clients, which got me thinking about what good messaging is all about. Good messaging […]

Why don't energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, […]

I'm excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, […]