brand story & messaging, sustainable business

5 essential elements of a great B Corp story

Thinkshift | August 7, 2014

Congratulations! You’re a Certified B Corporation. Your next step: tell your story and put it on your website. Trouble is, it can be tough to figure out how to tell your B Corp story in a way that matters to external audiences—customers, partners, funders and the like.

Essential Elements of a Great B Corp StoryYou might start with the experience—that part is probably a bit easier to get your head around than other aspects. Ask yourself these questions: How does being a B Corp affect the way we run the business? How does it align with our mission? What does it mean for everyone involved?

Once you’ve answered these questions, you’ve got a foundation you can use as a springboard into the other four story elements: inspiration, vision, the business case and defining what a B Corp is. We’ve mapped them all in our infographic, 5 Essential Elements of a Great B Corp Story, using founding B Corp Opticos Design as our model. The B Lab blog has great examples too.

Ultimately, your B Corp story is an integral part of your brand. Once you’ve got your B Corp narrative down, you can start weaving it into your company story. Before you know it, the two will be inseparable.




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