CALSTART, an organization dedicated to accelerating the growth of clean transportation technologies, needed a brochure that would clearly convey the scope and nature of its work to diverse audiences and inspire people to get involved with the organization.
Thinkshift developed a 12-page brochure that positions the organization as a savvy, well-connected catalyst for clean transportation technology development. It highlights services and successes, establishes credibility and addresses the needs of three key audiences: manufacturers, policy makers and technology users. Thinkshift also produced a four-page participant (member) guide for use with the brochure or on its own.
The brochure and guide are essential tools for CALSTARTs marketing and membership outreach: theyre a core part of focused solicitations and information packets, and theyre handed out at conferences, presentations and briefings. Theyre also used on the organizations website.
· Concept development
· Message development