Project Profile: CALSTART

CALSTART, an organization dedicated to accelerating the growth of clean transportation technologies, needed a brochure that would clearly convey the scope and nature of its work to diverse audiences and inspire people to get involved with the organization.

Thinkshift developed a 12-page brochure that positions the organization as a savvy, well-connected catalyst for clean transportation technology development. It highlights services and successes, establishes credibility and addresses the needs of three key audiences: manufacturers, policy makers and technology users. Thinkshift also produced a four-page participant (member) guide for use with the brochure or on its own.

The brochure and guide are essential tools for CALSTART’s marketing and membership outreach: they’re a core part of focused solicitations and information packets, and they’re handed out at conferences, presentations and briefings. They’re also used on the organization’s website.