The American Lung Association of California (ALAC) needed a new website that would convey the organization’s vitality, reach and effectiveness, and help it engage diverse audiences in multiple areas of its work.
Thinkshift surveyed and interviewed stakeholders on priority issues, perceptions of the organization and website needs. We then created a detailed strategy and site plan for a website that both satisfied existing needs and allowed for growth.
We worked closely with ALAC’s technical and design contractors to develop the site, which put the organization’s under-recognized advocacy work at the forefront; provided a clear, at-a-glance view of all the resources on a deep site; and gave users easy, context-specific opportunities to engage with the organization.
The new site generated great excitement within the organization, and its bold, fresh design and content supported expanded outreach efforts. (The site has since been redesigned.)
· Audience research
· Content strategy
· Editorial and design direction