Thinkshift aims for sustainability in every sense of the word: communications strategies that sustain your growth, tactics you can sustain and materials produced sustainably. To hit that target, we draw on a distinctive mix of capabilities and approaches.
Business smarts + creativity. We tie strategic communications to key business goals. Always. We dig deep to uncover hidden assets, find your strongest story line and assess your competitive position and key audiences. This creates a foundation for sustainable marketing communications success, along with new business insights and fresh excitement (just ask our clients).
Communications + sustainability. We mix broad communications expertise with deep knowledge of sustainability. Our team has extensive experience in communications and branding strategy, green marketing, content creation and website and publication development. We put that knowledge to best use for clients by plugging into their sustainability or cleantech sector and staying on top of sustainability marketing research, reporting standards and certifications.
Storytelling + credibility. Our roots are in journalism. We know how to tell stories with a hook. We’re big on proof points, examples, real voices—keys to converting skeptics and gaining credibility. We can spot the “holes” in your story, then help you address them before they erode public trust. One way we do that is with the Thinkshift Credibility Quotient™, a standards-based rating tool that provides a road map for boosting credibility.