brand story & messaging, Bylines, storytelling

Storytelling can communicate sustainability value to investors

Carolyn McMaster | January 21, 2015

[CSRwire Talkback]

Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”

That’s according to research by Principles for Responsible Investment (PRI), a UK-based initiative that works under the aegis of the United Nations Global Compact. Investor Study: Insights from PRI Signatories, co-written with Accenture, finds that a majority of CEOs (still only 57 percent, but that’s a topic for another day) say they are able to set out their sustainability strategy. However, only 9 percent of investors say that CEOs can do this. And while 38 percent of CEOs say they communicate the business value of their efforts, only 7 percent of investors agree.

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